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A Warpstock '98 Special Report
Lecturer: Pete Grubbs
Pete knows marketing. He knows sales techniques, advertising techniques, training techniques. He knows how to position a product in the marketplace and how to make it succeed. And he's still waiting to see some of these techniques applied to OS/2. The crowd, sometimes rowdy and always opinionated, heard a marketing lecture with a point that many of us already know: OS/2 just doesn't have a marketing campaign behind it. So where must OS/2 go from here? Pete had many suggestions. "For one," he said, "Internet publishing, based on its close integration with TCP/IP, is perfect for OS/2." This isn't only for some guy designing a web page. We're talking servers, CGI scripts, custom delivery where the data stream sent to some desktop is designed on-the-fly for the specific user who requested it. "And Y2K problems for Windows 3.1 users. Windows 3.1 isn't Y2K compliant, but OS/2 is and it's the perfect Y2K fix for everyone's Windows 3.1 software investment." Mr. Grubbs has been an advocate of OS/2 for a long time. Just go to OS/2-eZine! and search on "Grubbs". You'll find what Pete has to say. "Bill Gates is the P.T. Barnum of the computer world. He's got it down pat as to selling marginal software to unsuspecting users." Going farther than most, Mr. Grubbs developed a personality profile of Mr. Bill Gates, comparing him to several well-known but unscrupulous bullies. "Al Capone was a genius", Pete said. "He scared you into submission, he threatened you into submission, he made deals that forced you into submission, and if all else failed he knew how to do great harm to you. There's no difference." At the end, the crowd seemed in full agreement on two points. First, OS/2 was definitely the better operating system. And second, both IBM and Mr. Gates needed a good kick where it would do the most good.
For other Warpstock '98 articles see the
Warpstock '98 Article Index.
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